1. Create content for your website visitors — not for search engines.

Google rewards high quality, relevant content by giving it higher rankings in search results. So focus on writing in a style that’s helpful to your audience – not to the search engines.

Create content for your website visitors - not for search engines.Click To Tweet

2. Write web pages and blog posts with at least 900 words of content.

Top-ranking sites have 900 or more words of content per page. The ideal blog post length for SEO is between 2,000 and 2,450+ words long. Whereas the ideal blog post length from a reader’s perspective is 1,600 words long.

Write web pages and blog posts with at least 900 words of content.Click To Tweet

3. Include an image or video for each main section of your web page or blog post.

Content with images and videos is more engaging for your visitors; and they rank better with search engines.

Include an image or video for each main section of your web page or blog post.Click To Tweet

4. Proofread your content.

Grammar and spelling mistakes not only make you look less professional; but search engines might also penalize you for flawed copy.

Grammar and spelling mistakes make you look less professional and can hurt SEO.Click To Tweet

 5. Make your content easy to read and understand.

Use shorter sentences, paragraphs, and forms. And avoid writing at such a high level that it makes your content difficult to understand.

Make your content easy to read and understand. Use short sentences, paragraphs and forms.Click To Tweet

6. Use a page layout and formatting that makes your content easy to scan.

Make your content suitable for readers to scan and skim. Use H1 and H2 tags, number lists, and bullet points to break down your content. Use bold and italics to highlight the important parts.

Use a blog layout and formatting that makes your content easy to scan and skim.Click To Tweet

7. Demonstrate your expertise by writing detailed and well-researched content.

Support your points by linking to other blog posts and web pages. Give examples or case studies to further develop your topic.

Demonstrate your expertise by including detailed and well-researched content in your blog posts.Click To Tweet

8. Encourage social media sharing.

Add social media sharing buttons to your posts and include a call-to-action for people to share your content. More social media shares correlate to higher search engine rankings.

Encourage social media shares by adding social media sharing buttons to your blog posts.Click To Tweet

9. Link to relevant web pages and blog posts on your website and on other valuable websites.

Pages that rank well in search engines tend to have a good internal link structure (i.e. linking to other pages and post on their own website). And linking to other websites’ valuable content is helpful to your website visitors.

Link to relevant web pages and blog posts on your website and on other valuable websites.Click To Tweet

10. Include comments in your blog posts.

Web content with a high number of relevant comments is perceived as high quality by your readers – and can help you rank better in search engines.

Include comments in your blog posts. It can help with SEO!Click To Tweet