Update 7/20/2016: Pinterest is no longer opening verified accounts up to everyone on Pinterest. (See: https://help.pinterest.com/en/articles/verified-accounts.) Checkmarks now only appear for notable accounts such as celebrities, brands and media. If you want to help pinners know you’re a trustworthy account, make sure you have confirmed your website. I have instructions for doing that here: How to Confirm Your Website on Pinterest


If you have an account on Pinterest, you can verify your website or blog on your Pinterest account. But before I show you how to do that, you might want to know why you should do that! When you verify your website:

  1. Your Pinterest account is marked with a checkmark which displays next to your website on your profile page and below your name in search results. This increases your credibility (always a good thing!).  (See Update note above.)
  2. You get access to Pinterest analytics. (Yay!)

How to Verify your Website or Blog on Pinterest

Note: The following instructions will work for most websites and blogs. However, if you have a Blogspot blog, please follow the instructions in the “How to Verify your Blogspot Blog on Pinterest” section below.

  1. Login to your Pinterest account.
  2. Click the “Edit” (pencil) icon underneath your profile at the top. verify-website-pinterest(Or you can click on your name in the top right corner, click on Settings in the drop-down menu, and then click the “Edit Profile” button.)
  3. At the bottom of the window that appears, enter your website address and click the “Verify Website” button. Verify Blog on Pinterest
  4. Click the “Download Verification File” button – and save the file to your computer. Verify Pinterest Website
  5. Keep your browser window open – as we will be returning to this window after the following step.
  6. Use FTP (or the File Manager in your web hosting account’s control panel) to upload the file to your website. You want to upload it to the root of your website. Usually this is the “public_html” directory; but in some cases it might be named “www” instead. If you’re unsure, just ask your web hosting provider.
  7. Now go back to your browser window and click the “Complete Verification” button.
  8. You should now see “Site Verified” next to your website address. Click the “Save Profile” button and you’re all set! Pinterest Site Verified
  9. You should now see a checkmark next to your website address in your profile (and in search results!) verify pinterest blog

How to Verify your Blogspot Blog on Pinterest

The steps for verifying a Blogspot blog are different than for other websites.
NOTE: This requires editing your Blogger template. Before proceeding with the instructions below, I recommend that you backup your Blogger template first!

  1. Follow steps #1-3 above.
  2. Click “Verify with a meta tag” verfiy blogspot blog in pinterest
  3. Copy the code that appears in the How to verify box.
  4. Open a separate browser window and login to your Blogger Dashboard.
  5. Click on Template and then Edit HTML.
  6. Look through your blog’s HTML code for the <head> section. (It will be near the top of your code.)
  7. Create a new line below the <head> line. And paste in the code you copied from Pinterest. Make sure you add the Pinterest code before the <body> section of your template.
  8. Click the “Save Template” button.
  9. Click the “Close” button.
  10. Go back to your browser window that you had Pinterest opened in. Follow steps #7-9 above.

Notes about Verifying your Website or Blog:

  • After you have verified your website or blog on your Pinterest account, you can remove the file (or the meta tag) from your website if you want to.
  • You can only verify a website on one Pinterest account. (If you have multiple Pinterest accounts, you can always remove the website from one Pinterest account and then add/verify it on your other Pinterest account.)
  • You can only have one website on your Pinterest profile.