Comedy Show Website Design and Branding Project
Client: Moms Unhinged
Project Summary
Moms Unhinged is a standup comedy show featuring an all-mom lineup of comedians, exploring everything from motherhood to midlife crisis, marriage, divorce, and everything in between. They had been selling out shows along Colorado’s Front Range and were ready to expand nationwide — but they needed a brand identity and a website that could keep up with their growth. This project included creating a new logo and branding, plus a comedy show website design that could display and sell tickets for upcoming shows, showcase their comedians, and support their podcast, all in one place.
Services
- Logo Design
- Branding
- Website Design and Website Build
Deliverables
- Logos (multiple variations) and website favicon
- Brand Style Guide
- Mobile-responsive WordPress website with 10+ pages
- Reusable page layouts for upcoming shows and podcast episodes
- Upcoming Shows feed with grid, list, and calendar views
- Search and filter functionality on upcoming shows
- Online ticket sales for individual shows
- Podcast episode feed with embedded audio and video players
- Video gallery with embedded video player and thumbnail carousel navigation
- Newsletter opt-in
- 3 contact forms
- Auto-updating website policy pages
Tools & Technology
- Divi Page Builder
- Events and calendar plugins
- WooCommerce and ticket sales plugins
- Podcast feed integration
- Kit (formerly known as ConvertKit)
- Termageddon
- Google Analytics
- On-page SEO
Results:
✨ Since launching their new website, Moms Unhinged has been selling out more than 20 shows each month (venues with 200-600 seats) all over the country. ✨
Comedy Show Logo Design + Branding
Moms Unhinged needed a brand identity that captured their energy: bold, funny, and unapologetically themselves. The new branding I created for them includes:
- a new logo that reflects their bold, comedic personality – with a nod to comedy/night clubs
- additional logo variations they can use for multiple purposes (social media profiles, merchandise, etc.)
- a color palette that’s eye-catching and fun
- fonts that balance personality with readability across the website
Comedy Show Website Design and Development
This was a feature-rich website build designed around one main goal: making it as easy as possible for fans to discover upcoming shows near them and buy tickets. With shows happening across multiple states, a growing roster of comedians, and a new podcast, the website needed to handle a lot of information without ever feeling overwhelming to navigate.
Features of the Moms Unhinged comedy show website design include:
- Upcoming shows displayed three ways:
- a grid view with show details and performer info — plus a search feature and filtering by comedian and by state
- a calendar view
- a list view for quick browsing
- Individual show pages with comedian and venue information and direct ticket purchasing
- A Podcast page with a full episode feed
- Multiple opportunities to easily subscribe to the podcast, including a popout available on each page
- Individual podcast episode pages with embedded audio and video players, episode overview and transcript, guest bios, and upcoming shows featuring that comedian
- A Videos page with an embedded video player and thumbnail carousel navigation
- Three contact forms: one for general inquiries, one for hiring Moms Unhinged to perform at an event, and one for comedians submitting requests to perform on the show
- Newsletter opt-in integrated with Kit
Home Page
with embedded video player, auto-updating “Next Show” section, and newsletter opt-in
Upcoming Shows Calendar Page
Upcoming Shows Grid View Page
with Search and Filter functionality (partial page shown)
Individual Show Page
Podcast Page
with a podcast episode feed and links to subscribe
Individual Podcast Episode Page
with embedded podcast player, embedded video, and transcript
Comedians Page
(partial page shown)
Videos Page
with embedded video player and thumbnail carousel navigation
Contact Page
Notes from Kelly:
This was one of the most fun and feature-packed projects I’ve worked on. Moms Unhinged came to me with a big vision: a website that could handle selling out shows across the country, showcase their growing roster of comedians, and support their podcast, all in one place. Creating a brand identity that matched their bold, unapologetic personality was a great starting point. And from there, I got to dig into building out all the features and functionality that would bring their vision to life.
The biggest challenge with a project like this is that the more complex a website is on the backend, the harder you have to work to make sure it doesn’t feel complex to the person using it. With this many features — shows, tickets, comedians, a podcast, videos — it would be easy for a site like this to feel overwhelming. So a big focus throughout the build was making sure that no matter where someone lands on the site, they can figure out where they are, what to do next, and how to get there… without even thinking about it. And with a brand as bold and fun as Moms Unhinged, blending into the background was never an option.
What my Client Says:
“I have used Kelly Ward and Digital K for several website projects and have been thrilled with the results! When I launched Moms Unhinged, she was the only person I trusted and the brand work she did for us was absolutely incredible. We first went through several logo iterations, and her advice and creativity was inspired. Then when it came to the website, I was blown away. She found a ticketing system that worked well for our needs and went above and beyond with the design and nuances. Everyone who looks at our website loves it and I think it has been a huge part of our success. We started small and now we’ve had over 600 shows all over the country, selling over 60,000 tickets and launching a podcast in the process. I can’t say enough good things about working with Kelly!”
Like What You See?
Get a beautiful website that gets your business RESULTS!










