Comedy Show Website Design and Branding Project

Client: Moms Unhinged

Desktop, tablet, and phone mockups for a comedy show website design and brand board

Project Summary

Moms Unhinged is a standup comedy show featuring an all-mom lineup of comedians, exploring everything from motherhood to midlife crisis, marriage, divorce, and everything in between. They had been selling out shows along Colorado’s Front Range and were ready to expand nationwide — but they needed a brand identity and a website that could keep up with their growth. This project included creating a new logo and branding, plus a comedy show website design that could display and sell tickets for upcoming shows, showcase their comedians, and support their podcast, all in one place.

Services

Deliverables

  • Logos (multiple variations) and website favicon
  • Brand Style Guide
  • Mobile-responsive WordPress website with 10+ pages
  • Reusable page layouts for upcoming shows and podcast episodes
  • Upcoming Shows feed with grid, list, and calendar views
  • Search and filter functionality on upcoming shows
  • Online ticket sales for individual shows
  • Podcast episode feed with embedded audio and video players
  • Video gallery with embedded video player and thumbnail carousel navigation
  • Newsletter opt-in
  • 3 contact forms
  • Auto-updating website policy pages

Tools & Technology

  • Divi Page Builder
  • Events and calendar plugins
  • WooCommerce and ticket sales plugins
  • Podcast feed integration
  • Kit (formerly known as ConvertKit)
  • Termageddon
  • Google Analytics
  • On-page SEO

Results:

✨ Since launching their new website, Moms Unhinged has been selling out more than 20 shows each month (venues with 200-600 seats) all over the country. ✨

Comedy Show Logo Design + Branding

Moms Unhinged needed a brand identity that captured their energy: bold, funny, and unapologetically themselves. The new branding I created for them includes:

  • a new logo that reflects their bold, comedic personality – with a nod to comedy/night clubs
  • additional logo variations they can use for multiple purposes (social media profiles, merchandise, etc.)
  • a color palette that’s eye-catching and fun
  • fonts that balance personality with readability across the website
Comedy Show Brand Board: Logos, Color Palette and Fonts

Comedy Show Website Design and Development

This was a feature-rich website build designed around one main goal: making it as easy as possible for fans to discover upcoming shows near them and buy tickets. With shows happening across multiple states, a growing roster of comedians, and a new podcast, the website needed to handle a lot of information without ever feeling overwhelming to navigate.

Features of the Moms Unhinged comedy show website design include:

  • Upcoming shows displayed three ways:
    1. a grid view with show details and performer info — plus a search feature and filtering by comedian and by state
    2. a calendar view
    3. a list view for quick browsing
  • Individual show pages with comedian and venue information and direct ticket purchasing
  • A Podcast page with a full episode feed
  • Multiple opportunities to easily subscribe to the podcast, including a popout available on each page
  • Individual podcast episode pages with embedded audio and video players, episode overview and transcript, guest bios, and upcoming shows featuring that comedian
  • A Videos page with an embedded video player and thumbnail carousel navigation
  • Three contact forms: one for general inquiries, one for hiring Moms Unhinged to perform at an event, and one for comedians submitting requests to perform on the show
  • Newsletter opt-in integrated with Kit

Home Page

with embedded video player, auto-updating “Next Show” section, and newsletter opt-in

Screenshot of a Comedy Show Website Design Homepage

Upcoming Shows Calendar Page

Screenshot of a Comedy Show Website Design: Upcoming Shows Calendar Page

Upcoming Shows Grid View Page

with Search and Filter functionality (partial page shown)

Screenshot of a Comedy Show Website Design: Upcoming Shows Page

Individual Show Page

Screenshot of a Comedy Show Website Design: Individual Show Page

Podcast Page

with a podcast episode feed and links to subscribe

Screenshot of a Comedy Show Website Design: Podcast Page

Individual Podcast Episode Page

with embedded podcast player, embedded video, and transcript

Screenshot of a Comedy Show Website Design: Podcast Episode Page

Comedians Page

(partial page shown)

Screenshot of a Comedy Show Website Design: Comedians Page

Videos Page

with embedded video player and thumbnail carousel navigation

Screenshot of a Comedy Show Website Design: Videos Page

Contact Page

Screenshot of a Comedy Show Website Design: Contact Page

Notes from Kelly:

This was one of the most fun and feature-packed projects I’ve worked on. Moms Unhinged came to me with a big vision: a website that could handle selling out shows across the country, showcase their growing roster of comedians, and support their podcast, all in one place. Creating a brand identity that matched their bold, unapologetic personality was a great starting point. And from there, I got to dig into building out all the features and functionality that would bring their vision to life.

The biggest challenge with a project like this is that the more complex a website is on the backend, the harder you have to work to make sure it doesn’t feel complex to the person using it. With this many features — shows, tickets, comedians, a podcast, videos — it would be easy for a site like this to feel overwhelming. So a big focus throughout the build was making sure that no matter where someone lands on the site, they can figure out where they are, what to do next, and how to get there… without even thinking about it. And with a brand as bold and fun as Moms Unhinged, blending into the background was never an option.

What my Client Says:

“I have used Kelly Ward and Digital K for several website projects and have been thrilled with the results! When I launched Moms Unhinged, she was the only person I trusted and the brand work she did for us was absolutely incredible. We first went through several logo iterations, and her advice and creativity was inspired. Then when it came to the website, I was blown away. She found a ticketing system that worked well for our needs and went above and beyond with the design and nuances. Everyone who looks at our website loves it and I think it has been a huge part of our success. We started small and now we’ve had over 600 shows all over the country, selling over 60,000 tickets and launching a podcast in the process. I can’t say enough good things about working with Kelly!”

Andrea Sodergren

Comedian and Founder of Moms Unhinged

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