Simply Elevated
Small Business Website Redesign

Strategic. Custom.
Built Around the Business You’ve Worked So Hard to Grow.

Your most comprehensive, premium web design experience.
The result? A website that makes people stop and say “Oooooh! I want to work with her!”

You’ve put in the work. You’ve grown your business, refined your offers, and earned your reputation. But every time you send someone to your website, something feels… off.

It feels like where you started, not where you are now. It doesn’t attract the clients or customers your business deserves. And deep down, you know something needs to change.

You’re not just ready for a prettier website. You’re ready for a strategic small business website redesign built around your goals, your ideal audience, and the business you’re building next.

That’s exactly what this web design package was made for.

Introducing… the Simply Elevated Small Business Redesign

This is your most comprehensive, premium solution for a website that does more than just look good. It works hard for your business.

Simply — because the design is clean and the process is streamlined.
Elevated — because the result is premium, strategic, and built to grow your business.

We start by getting crystal clear on your goals, your audience, and what your website needs to accomplish. Then I take all of that and turn it into a custom-designed, professional WordPress website built with intention: thoughtful layout, clear messaging flow, and calls-to-action that guide your ideal clients or customers to take the next step.

No guesswork. No cookie-cutter templates. No wondering if your website is actually doing its job.

Just a beautiful, strategic small business website redesign that truly reflects the business you’ve built and is designed to take it even further.

Strategy meets beautiful design.

Picture this…

Your brand-new website is live, and your #1 employee has clocked in. Showing up for your business 24/7.

  • Your website finally represents the business you’ve built. Polished, professional, and impossible to scroll past.
  • You’re sharing your link everywhere — in Facebook groups, on Instagram, in your email signature — because you’re PROUD of it. (And it’s about time!)
  • Dream clients or customers are landing on your site, instantly getting what you do, and reaching out ready to buy.
  • You’ve raised your prices. Because your website now reflects the level you’re operating at, and the right people can see it.

This is what happens when strategy meets beautiful design. And it’s exactly what the Simply Elevated package delivers.

What’s Included

The Strategy

  • Website Strategy Call — A dedicated call to dig into your business, your goals, and your ideal clients or customers
  • A Custom Website Plan — Built specifically around your business goals, so every page, every section, and every call-to-action has a reason for being there.

The Design

  • A completely custom website design — A website concept designed specifically for your brand, your business, and your goals, so your website feels uniquely and unmistakably you.

  • Up to 2 rounds of design revisions — The opportunity to review the design and share your feedback before a single page gets built

The Website

  • A beautiful, mobile-responsive WordPress website — Your website will look gorgeous on every device: desktop, tablet, and phone. No pinching, no squinting, no hot mess.
  • Built with Divi — A powerful WordPress theme and page builder that makes it possible to create completely custom layouts, beautiful designs, and robust functionality, without being limited by a rigid template. It’s the secret behind the polished, one-of-a-kind look of your site.
  • Up to 10 web pages — That’s double the pages of my No Mess – No Stress package, giving you the space to tell your full story, showcase your offers, and guide your visitors exactly where you want them to go.
  • A blog + up to 3 blog posts — Ready to start showing up as the expert you are? Your blog is set up and ready to go, with 3 posts already loaded so you’re not launching with an empty page. (These don’t count towards your 10 pages!)
  • Additional policy pages: Privacy Policy, Terms of Use, and/or Disclaimer — These pages are included and don’t count towards your 10 pages, because they’re essential for your business and shouldn’t eat into your design budget.
  • A custom 404 “Page Not Found” page — You know that awkward dead-end page people land on when a link is broken? Instead of leaving your visitors staring at a generic error message, I’ll create a branded 404 page that keeps them on your site and points them in the right direction. (It’s the little details that make a website feel truly professional!)
  • A contact form — so potential clients or customers can easily reach you
  • Newsletter opt-in/subscribe section — I’ll set up a subscribe section on your website so you can continue growing your email list.
  • Installation and setup of essential WordPress plugins — All the behind-the-scenes tools that keep your website running smoothly. Installed, configured, and ready to go.
  • Basic on-page SEO — I’ll set up the foundational elements that help search engines understand and index your website.
  • One round of website revisions — You’ll have the chance to review your completed website and request changes before it goes live. By the time we get here, you’ll have already approved the strategy, the plan, and the design. So this round is all about the finishing touches.

The Support (I’m here for you!)

  • A dedicated Client Portal — Your home base for everything related to your project: questionnaires, guidelines, project updates, and more. Everything you need, all in one place. No digging through emails trying to find that one document.
  • Content worksheets, guidelines and checklist to help you prepare — Not sure what to write or send? I’ve got you covered. You’ll receive simple, easy-to-follow worksheets and guidelines that walk you through everything you need to gather before your project kicks off, so you’re never left guessing.
  • Coming Soon graphic — A beautiful, branded graphic to share on social media while your website is being built. Because the excitement starts before launch day!
  • Launch graphics — Gorgeous branded graphics to share on social media when your website goes live. Let’s make some noise!
  • A social media shout-out at launch — When your website goes live, I’ll celebrate with you by shouting you out on my own social media, because you deserve to be seen!
  • Website User Manual — A simple, personalized guide that shows you how to make basic updates to your website yourself, so you never feel stuck or helpless after we’re done.
  • 2 weeks of post-launch email support — Got a question after your website goes live? No problem. I’m here for two weeks after launch to answer questions and take care of any minor updates you need.
  • 3 months of free Website TLC — Want ongoing support after launch? Add one of my Website TLC Plans to your package and your first 3 months are on me, so your website stays protected, updated, and running smoothly from day one.

What My Clients Say About Working With Me:

“Working with Kelly was a fantastic experience from start to finish. Our old website was outdated and no longer reflected our business, and she made the entire redesign process feel easy and well-organized.

She clearly outlined each step, communicated well throughout, and struck a great balance between technical functionality and beautiful design. I felt completely comfortable trusting her expertise, and the final result exceeded my expectations.

What I appreciate most is knowing I can rely on her for ongoing updates and improvements. She consistently does great work and keeps me informed of anything that needs attention. I highly recommend her to anyone looking for a professional, dependable, and talented web designer.”

Harriet Pittman

Owner, A Stay in the Country Pet Lodge and Training Center

“Kelly was great at asking me the right questions to help me get to a website plan and design that reflected my business and my personality. I also loved how organized Kelly is and that she literally thought of every little detail so that I didn’t have to worry. I’m so thankful that I was able to just hand the project over to her and answer questions. She did all the heavy lifting!!”

Christina Kettman

Marketing Staircase

“It is a pure joy to work with Kelly in any capacity. She is steady (in the face of evolving ideas) and she is highly knowledgeable and professional. She has built several websites for me and my business partner that are lovely and do exactly what we envisioned them to do. I highly recommend Kelly for any type of online project. Her sense of style and artistic eye has definitely been a huge help in all our projects too.”

Phyllis Khare

Social Media Marketing Author and Consultant

How This Works:

Phase 1: Strategy & Planning

This is where we lay the foundation for your small business website redesign. After booking, you’ll get access to your dedicated client portal where everything you need is waiting for you. You’ll fill out a Website Strategy Questionnaire so I can start getting to know your business. And then we’ll schedule your Website Strategy Call, where we dig into your goals, your audience, and what your website needs to accomplish. After our call, I’ll put together your custom Website Plan and send it over for your review. This is your blueprint, and we don’t move forward until you love it.

Once your Website Plan is approved, you’ll receive your Content Guidelines and Brand Assets Checklist, so you know exactly what to pull together before the website redesign begins.

Phase 2: Custom Design

I’ll create a design concept built specifically for your branding, your content, and most importantly, your business goals. And you get up to two rounds of design revisions to make sure you absolutely love the direction before I build a single page.

Phase 3: Website Build

With your design approved, I get to work building your website. This is where everything comes together: your content, your custom design, and all the behind-the-scenes details that make your website function as beautifully as it looks. You’ll have the chance to review the completed website and submit your revision requests before we finalize everything and launch!

Phase 3: After Website Launch

Your website is live… time to celebrate!  You’ll get your launch graphics and a social media shout-out from me. You’ll also get your personalized Website User Manual, plus two weeks of post-launch email support so I can answer questions and take care of any minor tweaks you need. And if you’d like ongoing support after that, my Website TLC Plans are the perfect next step to keep your website protected, updated, and running smoothly long after launch.

Is This You?

This package is perfect for you if:

  • You’re an established business owner whose current website no longer reflects the level you’re operating at

  • You want more than just a pretty website: you want one that’s built around your goals and designed to grow your business

  • You’re ready to raise your prices and attract the clients or customers you truly want, and you know your website plays a big role in making that happen

  • “Good enough” stopped being good enough a while ago. You know it’s time to invest in a website that elevates your online presence and works as hard as you do.

  • You want a clean, beautiful, custom website that looks uniquely and unmistakably like you

  • Handing off your website to a professional web designer sounds like a dream come true, and you’re genuinely excited to see what she creates

This might not be the right fit if:

  • You aren’t yet clear on what your business offers or who you serve.

  • You don’t have time to provide feedback and approvals during the project. (This is a collaborative process and your input matters!)

  • You’d rather DIY your website than invest in a strategic, professional website redesign.

  • You’re looking for a quick, simple website. (Psst… that’s my No Mess -No Stress website design package!)

Ready for your small business website redesign?

Let’s make it happen!

You’ve outgrown your current website. You know it. Your visitors probably know it too. And every day you wait is another day your website is holding you back.

It’s time for a website that matches where your business is today… and where you’re headed next. The Simply Elevated package gives you exactly what your business deserves. A strategic, completely custom WordPress website built around your goals and designed to attract your ideal clients or customers.

Your Investment: $5,500

Ready to finally have a website that works as hard as you do? Click the button below to schedule a free call. I’d love to hear about your business and see if we’re a good fit!

Spots are limited! I only take on a small number of website design projects each month.

FREQUENTLY ASKED QUESTIONS

Getting Started

How soon can you start on my website project?

I recommend booking your project at least 3-4 weeks before your desired project start date, to give you enough time to complete your Strategy Questionnaire, have your Strategy Call, and gather your content and brand assets. I take on a limited number of web design projects each month so if you need a quick turnaround time, you’ll want to secure your spot early.

How long does this entire process take?

From project booking to website launch, the Simply Elevated package typically takes 6-8 weeks — depending on how quickly you complete your questionnaire, gather your content and brand assets, and provide feedback during the design and build phases.

How do I get started?

Easy! Schedule a free phone call. We’ll spend a few minutes talking about your business and making sure we’re a good fit to work together. If we are, we’ll get your project on the calendar and before you know it, you’ll have a website you love.

The Process

Do you write the website copy for me?

The website copy is something you’ll provide. After all, no one knows your business better than you do! Your Content Guidelines will walk you through each page. If writing isn’t your strong suit, working with a copywriter before your project begins is a great option. And if you’d like a second set of eyes on your content, I’m happy to read through it and give you some feedback.

Do I have to provide photos and images?

Not necessarily! You have a few options: you can provide all of your own photos and images, provide some and let me source additional stock photos to fill in the gaps, or if you don’t have any photos at all I can source stock photos for your entire website. I’ll always choose images that feel cohesive with your brand and the overall look of your site.

Do you put all my text and images into the website for me?

Absolutely! That’s the whole point of done-for-you! You send me your content and brand assets, and I take care of putting it all together. Just send it over and consider it handled.

What happens if my content isn't ready before my Project Start Date?

All content amd brand assets need to be submitted one week before your project start date so I have everything I need to hit the ground running. If your content isn’t ready by that deadline, you have two options:

  1. We reschedule your project start date to the next available date.
    — or —
  2. We proceed as planned and any incomplete sections will have placeholder text for you to fill in after launch.

Either way, we’ll figure it out together!

Do I need to have my branding done before we start?

Having your branding (logo, brand colors, and fonts) ready before we start makes the web design process smoother and faster.  And since this is a completely custom design, it really does make a difference! But if you don’t have that all figured out yet, no worries! I can create a simple text-based logo and help you nail down your colors and fonts as add-ons to your project. Don’t let that stop you from reaching out!

What if I don't like the website design?

Before I build a single page, I’ll present you with a completely custom design concept created specifically for your brand and goals. If it doesn’t feel quite right, just let me know and we’ll work through your feedback together. That’s exactly what the web design revision rounds are for. We won’t move forward to the website build phase until the design direction is approved.

How many rounds of design revisions do I get?

You get up to two rounds of design revisions before the website build begins.

What if I want more than 2 rounds of design revisions?

Additional rounds of design revisions are available for an additional fee. However, in my experience two rounds is plenty. By the time I create your design concept, I already have a very clear picture of your brand, your goals, and what your website needs to accomplish.

How many rounds of website revisions do I get?

You get one round of website revisions before your site goes live. You’ll receive a link to review your website and submit any change requests, and I’ll take care of them before we launch your new website. By the time we get to this stage, you’ve already approved the strategy, the Website Plan, and the custom design. So this round is really just about the finishing touches.

What if I want more than 1 round of website revisions?

Additional rounds of website revisions are available for an additional fee. In my experience though, one round is typically all it takes to get everything just right.

The Website

Can I add more than 10 pages?

Absolutely! Additional pages are available for $200 per page. Just let me know what you need and I’ll make sure your website has everything it needs to represent your business beautifully.

What if I want to add something to my project (like a shopping cart)?

Have something specific in mind that isn’t included in the package? No problem! Many additions can be folded right into your project for an additional charge. The best thing to do is mention it during our Discovery Call so we can talk through the details and make sure we account for it in your project plan and timeline.

Do your websites include SEO?

Yes! Every website I build includes basic on-page SEO, which means I take care of the foundational elements that help search engines understand and index your website. This includes:

  • Page titles and meta descriptions
  • Heading structure
  • Image file names, file sizes, and alt text
  • SEO-friendly page addresses (URLs)

After the Website Launch

Do you provide website training?

While I don’t offer formal website training, every completed website comes with a personalized website user manual: a simple, easy-to-follow guide that shows you how to make basic updates to your website yourself.

Can you help me with my website after our project is completed?

Absolutely! I’m not the kind of designer who hands over your website and disappears. There are two great ways we can continue working together after your project is complete:

  1. If you need occasional help with updates, fixes, or changes, you can book a VIP Day and we’ll knock out your website to-do list in one focused day.
  2. And if you’d like ongoing support and maintenance, my Website TLC Plans are the perfect solution. Think of it as having a trusted website partner in your corner every single month.
What is a Website TLC Plan?

A Website TLC Plan is my ongoing website care and maintenance service. It’s designed to keep your WordPress website secure, updated, and running smoothly so you never have to worry about it. Want to learn more? Check out all the details here: Website TLC Plans.

The Investment

Are there any additional ongoing costs?

Great question! Here are the ongoing costs to expect after your website launches:

  • Web hosting: If you’re not on one of my Website TLC Plans, you’ll need to arrange your own web hosting — typically around $20-$35+ per month.
  • Domain name registration: Your domain name (your website address) renews annually — typically around $25 per year.
  • Divi theme license: The Divi theme is included in my Website TLC Plans. If you’re not on a TLC plan, the annual license is $89/year.
  • Premium plugins or third-party tools: Depending on the functionality you need, some tools may have their own subscription costs. I’ll always give you a heads up if anything like this applies to your project.

The good news? Signing up for a Website TLC Plan covers your hosting and Divi license, cutting your ongoing costs significantly.

How do you handle payments?

Your total investment is split into three equal payments. The first payment is due at booking to secure your project start date. The second payment is due before we begin the Custom Design phase. And the third payment is due before your website launches. I accept credit cards, PayPal, and checks — whatever works best for you!

What is your cancellation policy?

If circumstances change and you need to cancel your project, here’s how we handle it. A written notice is all we need to wrap things up. You’ll be responsible for payment for all work completed up to that point, plus reimbursement of any additional expenses incurred. Please note that your initial deposit is non-refundable. And as always, I reserve the right to include any work I’ve created in my portfolio. If you ever have concerns about how things are going, please don’t hesitate to reach out. I’d much rather work through any issues together than part ways!

Still have questions? Just ask! 

Meet your Web Designer, Kelly Ward!

I’m Kelly — a no-nonsense, no-fluff WordPress web designer with 20+ years of experience helping female entrepreneurs shine online.

I started Digital K back in 2002 and have spent the last two decades doing what I love most: designing beautiful, strategic websites for women who are really good at what they do… but would rather leave the website stuff to someone else. (Smart move, by the way!)

My clients describe me as caring, patient, trustworthy, and detail oriented. And I take that seriously. Because handing over your website to someone else is a big deal! And I want you to feel comfortable, supported, and genuinely excited about the process from start to finish.

“Our online shopping cart is so helpful for all of our return customers. They can order to pick up at our retail location, community events or to be shipped to them directly… with just a few clicks! We have certainly seen an increase in online orders since we updated our cart. The biggest thing I have noticed, is that there are not as many customer errors when ordering. That saves me the time of having to call or email them to get the order corrected before baking. It also saves me from looking unprofessional by having to make that extra communication.

Kelly is always available, super easy to work with and does everything to fit to my small business’s budget. I couldn’t keep up my online presence with out her!”

Sandy Poehnelt

Owner, The Right Slice

“I have been using Kelly at Digital K for over a decade now for all of my website needs. She worked closely with me to create a custom website with my personal vision. Somehow she was able to beautifully illustrate my own vision turning it into a tangible product. This is remarkable considering I am extremely detailed and particular about my branding and professional presentation. I would not use anyone else.”

Dawn Cannon

Professional Organizer, Finely Organized

“I’ve worked with three other web persons in the last eight years before working with Kelly. All I can say is she shattered all of my preconceived notions of how hard it can be for a right-brained coach like me to co-create with a tech/designer person. Kelly is amazing in that she is so smart, so present and actually cares all at once! Did I mention how fast she is? So if you want a very positive, productive and fulfilling experience with a web designer, she’s the one.”

 

Nancy Swisher

Author, Coach, Spiritual Mentor and Artist

Your dream website is waiting!

You’ve worked hard to build your business. You’ve refined your offers, earned your reputation, and you know exactly who you serve.

It’s time your website caught up.

The Simply Elevated package gives you a strategic, completely custom WordPress website built around your goals
and designed to attract your ideal clients or customers.

Your Investment: $5,500

Ready to finally have a website that works as hard as you do?
Click the button below to schedule a free call. I’d love to hear about your business and see if we’re a good fit!

Spots are limited! I only take on a small number of website design projects each month.